SEO Marketing Specialist

Company: FirmPilot AI

Website: FirmPilot.com

Location: In-Person in Miami (Wynwood, Miami Office)

About FirmPilot AI:

FirmPilot AI is one of the fastest growing AI marketing startups at the forefront of generative AI built specifically for law firms looking to fix broken and old school marketing tactics. Our mission is to empower law firms with cutting-edge SEO, PPC, and digital marketing strategies driven by data and our proprietary AI engine rather than guesses. We’ve quickly grown our client base and have attracted investments from top tier VCs as we shake up digital marketing.

Job Description:

We are seeking a highly motivated and skilled SEO and Marketing Specialist to join our team. The ideal candidate will have a deep understanding of SEO, PPC, and digital marketing strategies, with a focus on client management and performance reporting presentations. This role requires proficiency in tools such as AHREFs or SEMRush, Google Analytics, and Google Search Console, along with the ability to set and manage client expectations effectively.

Key Responsibilities:

• Manage client marketing strategy and communicate with clients on performance on regular calls and emails
• Understand client goals and objectives to develop customized digital marketing strategies.
• Create detailed performance reports, analyzing key metrics and providing actionable insights.
• Develop client audits and assess website performance to maintain indexation and optimize backlinks.
• Prepare and deliver client presentations, showcasing campaign performance and recommendations for optimization.
• Utilize SEO tools such as AHREFs or SEMRush to conduct keyword research, competitive analysis, and performance tracking.
• Collaborate with cross-functional teams, specifically the content marketing team, to ensure seamless execution of digital marketing campaigns.
• Assist with client requests and client deliverables: content creation, social media, and Google products, demonstrating a willingness to go above and beyond to deliver exceptional service.
• Proactively identify opportunities for account growth and upselling additional services.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 3.5 years of experience in digital marketing, with a focus on SEO and PPC.
• Proficiency in Google Analytics and Google Search Console.
• Strong presentation skills, with experience in creating compelling PowerPoint presentations.
• Deep understanding of page indexing and backlinks.
• Familiarity with SEO tools such as AHREFs or SEMRush.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships.
• Detail-oriented with a proactive approach to problem-solving.
• Ability to thrive in a fast-paced startup environment and willingness to pitch in as needed.
• Experience in account managing law firms is a significant plus.

Benefits:

• Competitive salary and performance-based incentives.
• Health and dental insurance.
• Opportunities for career growth and professional development.
• Collaborative and supportive team culture.
• Exciting projects and the opportunity to make a real impact in the future of marketing within the legal industry.
• Join FirmPilot AI and be part of a dynamic team that is revolutionizing digital marketing for law firms. If you are passionate about helping clients succeed and thrive in the online landscape, we want to hear from you!