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Marketing Lead

Cloverpop

Cloverpop

Marketing & Communications
Remote
Posted 6+ months ago
Decision making can be a broad, abstract topic. We are looking for an expert communicator that can drive Clearbox Decision’s efforts in educating potential clients and more broadly, business leaders, on the importance of effectively managing the decision process, the impact and how our Cloverpop platform can drive those results. In this role you will develop and drive our company’s marketing strategy. This will include coordinating the development and deployment of thought leadership articles, podcasts, webinars, marketing collateral and advertising tactics. You will manage our top-of-funnel pipeline, driving awareness and converting to qualified sales leads.How you will grow:This position will give a driven, ambitious marketer the opportunity to shape the marketing function at Clearbox Decisions. In addition to driving strategy, establishing the infrastructure, you will be responsible for building out the marketing team as we grow as a company. You will be working directly with our advisors and clients who are senior level executives at leading companies; this will provide a unique learning and networking opportunity.Responsibilities:- Develop our marketing strategy, ensure it is aligned with overall business strategy and objectives- Translate marketing strategy into a tactical plan and calendar- Own the tactical plan, directing and coordinating the marketing efforts- Work with leadership to define marketing budgets and ROI measurements- Support developing thought leadership content with leadership team and advisors- Manage and build on our marketing tech platform (primarily HubSpot)- Maintain marketing channels; oversee social media, content marketing and website- Develop, manage and measure advertising campaigns- Hire, mentor and grow the marketing team- Support sales and lead generation effortsSkills and Qualifications:- Bachelor’s degree in business, marketing, communications, or related field- 5+ years marketing at a B2B software company- Proven experience developing strategy and executing campaigns- Effective time management; ability to multitask- Excellent interpersonal, written and oral communication skills- Strong copywriting skills- Proven ability to manage budgets- Proactive work ethic with a bias toward action- High competence in project and stakeholder management- Experience with social media and content marketing- Experience in marketing automation platforms such as HubSpot, Salesforce- Competency in Microsoft Word, Excel, and OutlookBenefits:- Competitive Salary + Equity- Unlimited PTO- Remote work OK- Health insurance (vision and dental) and 401K- Senior level exposure