Marketing Lead
Cloverpop
Marketing & Communications
Washington, DC, USA
Posted 6+ months ago
Decision making can be a broad, abstract topic. We are looking for an expert communicator that can drive Clearbox Decision’s efforts in educating potential clients and more broadly, business leaders, on the importance of effectively managing the decision process, the impact and how our Cloverpop platform can drive those results. In this role you will develop and drive our company’s marketing strategy. This will include coordinating the development and deployment of thought leadership articles, podcasts, webinars, marketing collateral and advertising tactics. You will manage our top-of-funnel pipeline, driving awareness and converting to qualified sales leads.How you will grow:This position will give a driven, ambitious marketer the opportunity to shape the marketing function at Clearbox Decisions. In addition to driving strategy, establishing the infrastructure, you will be responsible for building out the marketing team as we grow as a company. You will be working directly with our advisors and clients who are senior level executives at leading companies; this will provide a unique learning and networking opportunity.Responsibilities:- Develop our marketing strategy, ensure it is aligned with overall business strategy and objectives- Translating marketing strategy into a tactical plan and calendar- Own the tactical plan, directing and coordinating the marketing efforts- Work with leadership team to define marketing budgets and defining ROI measurements- Work with our leadership team, advisors to support developing thought leadership content- Manage and build-on our existing marketing tech platform (primarily Hubspot)- Maintain our various marketing channels, overseeing social media marketing strategy, content marketing and website- Develop, manage and measure advertising campaigns- Hire, mentor and grow marketing team- Support sales and lead generation effortsSkills and Qualifications:- Bachelor’s degree in business, marketing, communications, or related field.- 5+ years working in marketing at a B2B software company- Proven experience developing marketing strategy and executing marketing campaigns- Effective time management skills and the ability to multitask- Excellent interpersonal, written and oral communication skills.- Strong copywriting skills- Proven ability to manage budgets- Proactive work ethic with a bias towards action- High competence in project and stakeholder management.- Experience with digital marketing forms such as social media marketing and content marketing- Experience in marketing automation platforms such as Hubspot, Salesforce, etc...- Competency in Microsoft applications including Word, Excel, and Outlook.Benefits:- Competitive Salary + Equity- Unlimited PTO- Remote work OK- Health insurance (vision and dental) and 401K- Senior level exposure